The economic condition became increasingly difficult as the second quarter of 2012 moved in. However the sales target was achieved and that is what the sales team is happy about. In 2012, Volkswagen sold a total of 9.3 Million vehicles worldwide and this represents a 12.2 percent increase in sales since 2011, amounting to 9 Million. The workforce has also been on a constant rise and the number of employees has been increased from 501,956 to 549,763 since 2011.
Volkswagen has recently acquired Porsche and new models are expected to be unveiled within mid 2013. This will further increase the profit ratio of the company in 2013. Insiders are however confident that the Volkswagen Group is immune to market competition in 2013 due to its new undertakings and model launches and upgrades. The European market in general is not being a stable financial condition and surviving in such times is quite a major task in itself.
The Volkswagen Group has done better than most of its rivals till 2012 and 2013 will have its fair share of problems. However, the company is willing to take on the troubles face on and this attitude will definitely help them survive the time. However, the insiders from the Volkswagen Group are confident that despite the odds, the firm will do better than its rivals just like the previous year due to its stable financial condition, earning ability and stake hold in the market.
Volkswagen Group chairman, Professor Dr. Martin WInterkorn has said that the total proceeds in 2013 will be more than that in 2012. The company is confident of success as a whole bunch of new launches are just round the corner and a list of cars are set to be modified and launched this year. This as a result is bound to increase sales.
The market is however at a very unpredictable stage and even the experts are unable to predict when the condition will stabilize. However, the Volkswagen Group seems to be doing quite well for itself till now and future proceeds need to be estimated. The Volkswagen Group currently consists of 12 brands at the moment, namely Audi, Bentley, Bugatti, MAN, Lamborghini, Porsche, Scania, SEAT, Skoda, Volkswagen marquees and Volkswagen Commercial Vehicles.
The total proceeds from the commercial brands are the major contributors towards the financial stability of the Volkswagen Group. The profits generated by the luxury brands are never enough to sustain the market. Therefore, even though various Porsche, Lamborghini, Bentley and Bugatti models are lined up for the future, hopes are pinned on their commercial counterparts such as Audi, SEAT, Skoda and Volkswagen keep the profit margin intact.