Lamborghini strengthens its position in China by opening two new showrooms in Beijing and Hangzhou.
The two new showrooms are part of Lambroghini’s strategy for the global commercial network of the brand to expand. Also reflect both the success that the brand showrooms in China, during the first ten months of 2009 sales have increased by 23.1%, amounting to 64 vehicles delivered. By the end of this year, Lamborghiniis expected to have 80 models sold compared with 72 in 2008.
These good figures can not be solely attributed to the expansion of the distribution network, but also the result of improved marketing and communication strategy in China. This gave 300 potential customers and 200 journalists during the Shanghai Auto Show of the opportunity to the Gallardo LP 560-4 and 670-4 Murcielago LP SuperVeloce testing.
