Rolls-Royce complied with the following list of requirements for this motorized work:
Also, other sources of inspiration were the classic and modern yacht, which is well evidenced by the design and details of this epic project. The 103EX Vision Next 100 concept, presented by Rolls-Royce about a year ago, was in turn a catalyst for imagination. All these influences are clear if you know where to look.
The front of the car has a unique identity. We have the classic Rolls-Royce grille in the Panteon style. It is the largest grille of a modern Rolls-Royce and is made of aluminum and then hand-polished until it gets a mirror-like gloss.
The fully glazed ceiling allows the sun to light up the cabin that resembles a yacht deck. The GT has only two armchairs, for the driver and the passenger to the right. The dashboard has been changed, reducing the number of buttons. The massive interior inserts are manufactured from polished Macassar ebony wood and Paldao with open pores. The Rolls-Royce clock face embedded in the dashboard is also made of Macassar wood.
The Rolls-Royce Sweptail is also equipped with travel bags created specifically by the British car manufacturer to fit perfectly into the storage space below the deck behind the seats.
All these specifications explain the price of 13 million dollars (10 million pounds) tagged to the Rolls-Royce Sweptail. Yup, this model costs almost as much as 5 new Bugatti Chirons, but with this project Rolls-Royce raises once again the bar as far as customizing models go, or rather the art of customization, according to the most elaborate customer preferences. For the foreseeable future we know who is king of the auto world.
The highly exclusive nature of this model contrasts sharply with other premium brands, like Bentley, which saw volume increases recently with their Bentayga SUV. Rolls-Royce is also making an SUV, but CEO Torsten Müller-Otvös is adamant when it comes to increasing sales volume.
“We are not talking about volume, we are not talking numbers that are detrimental to luxury. We are not here in the car business, we are in the luxury goods business. Nobody needs our products to go from A to B. What customers love is to bring their own stories into our products, which is why Bespoke is so popular. Rolls-Royce is all about uniqueness, and about very special objects of art.”