Nissan plans to launch the all new Nissan Almera especially for the Russian market and this car is set to be unveiled exclusively at the Moscow International Auto Show and Nissan plans to assemble the Almera in Russia itself. In fact the Almera is set to be the first car from Nissan to be built for Russia in Russia.
Nissan is the current automobile market leader in Russia and the company holds 5.5 percent of the stakes, the highest among the other companies. The global market is on a rise and this is a huge figure when compared to the present market situation.
In 2011 alone, car sales increased by over 75 percent to that of 2010 while St. Petersburg recorded near full capacity. The plant has been operating to peak capabilities for quite some time now and further up gradation is being planned for 2014.
Nissan has big plans for the St. Petersburg plant and 2014 is an important year for the company as the Qashqai crossover is set to move into the production line up in 2014. AT the plant in Togliatti, Nissan and Renault have been working up close and personal and the plant is producing 350,000 units and is filled to capacity.
Nissan plans to manufacture and assemble most of its vehicles bound for the Russian market in Russia itself by 2015 and the company’s expansion plan is to capture the Russian market by 10 percent later the same year.
Russia is a strategic market for any car maker and Nissan has been using this knowledge to utmost capability. The Almera is poised to face the extremes of the Russian weather and Nissan’s unique concept of focusing on a target market to churn out sales is working to the company’s advantage.
The primary focus at the Moscow International Auto Show will be on the Almera. However, Nissan also has a few other models lined up to take the automotive show by storm. Crossovers are the new fling in the automotive market and Nissan has quite a few designs up its sleeve which the company is planning to unveil very soon.
Some of the sample vehicles to be showcased at the event are the X Trail, Murano, Teana, Qashqai, Qashqai +, Navara, Pathfinder, Tiida and the Patrol. These are all dedicated crossovers from Nissan and the company seems to be quite focused on the Russian market.
Apart from the crossover segment, Nissan plans to focus on the new GTR and the GT Academy racing plan which is hiring up professional gamers and training them to become real life qualified racers, capable to winning actual trophies and championships in real world racing.