In the future, fans of the brand can appeal to a MINI customized for personal requirements – wherever they are, day and night. The MINI of the future will be available around the clock and will be able to take the driver to and from its desired location in a fully automatic driving mode, and will adapt to the tastes, interests and individual preferences of the driver. At the heart of this concept is a fully connected digital intelligence.
Intelligent approach to future mobility by MINI:
– “Digitally Mine” – where every MINI is my MINI
– “Cooperizer”- a connection between driver and digital intelligence
– “Urban go-kart”- small, smart, agile, the traditional MINI fun driving will remain intact in future years
– New sustainable materials for interior use
– Sharing experience – users become part of the MINI community.
”Digitally mine”- MINI VISION NEXT 100 has a discreet silver casing. MINI designers refer to as it “a black cloth.” How cloth is used varies with the individual user’s status and the situation at hand. Even the color of the roof and interior ambient light varies accordingly. MINI uses projections adapted to the driver in terms of color, graphics and content to create a personalized experience and a tailored package of information on board.
“Cooperizer” is the name that MINI VISION NEXT 100 gave to the circular centrally positioned instrument panel, which has become a feature on MINI cockpits. On the MINI VISION NEXT 100 it shines like a kaleidoscope. Colors and patterns generated symbolize the multifaceted digital intelligence of the car, which allows the choice of customized settings for each driver. Also includes options for entertainment, communication and autonomous driving.
“Urban go-kart” refers to the mechanical experience of speed, and fast cornering that are part of MINI’s DNA. In a future world of autonomous cars this aspect of automobiles can play an even more important and special role. The various aspects of MINI VISION NEXT 100 will take the go-kart feeling to a new level. Without much control buttons and screens, the interior has a pure, non-cluttered look. Also, the front glass opens a dynamic picture of the road. Here, augmented reality displays show the way or the ideal path, intensifying the sensation of driving.
Innovative use of sustainable materials- besides modern materials made of plastic and recycled aluminum in the floor area, the upholstery of the roof and the decoration side panels, for example, MINI interior designers used unusual materials for the passenger compartment, such as brass, basalt and cellulose.
Sharing experience – the MINI VISION NEXT 100 can bring together a community of people with the same ideas with a common MINI lifestyle. Everybody benefits from everybody.
For example, in the future a MINI user is interested in a certain type of art and a friend gets last minute tickets to a preview of an exhibition that he wants to see. Vision Vehicle identifies stakeholders, coordinates, and organizes the whole movement. The leader himself is part of a service perfectly arranged. According to MINI, this vision of the future is sharing experience.