The shop is according to CEO Stephan Winkelmann a continuation of the objective quality products to offer customers the feel of the super sports cars to give in all aspects of their lives. The offer is very extensive, ranging from coffee cups to polos and scale.
Lamborghini since 1999 has its own fashion business, the brand will therefore not only offer driving luxury brand image but also exploited by merchandising offering. Lamborghini undoubtedly look in the direction of Ferrari, which it is no secret that more money from merchandising than on building sports cars. What do you think that makes many products try to sell their brand logo? Make or break?